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Analytics Press
PO Box 20313
Oakland, CA 94620-0313
SAN 253-5602
Internet: http://www.analyticspress.com
email: numbers@numbersintoknowledge.com
© 2008 by Jonathan G. Koomey.
All rights reserved. Protected under the Berne Convention.
2nd edition, 1st printing, April 2008
Reproduction or translation of any part of this work in any form or
by any means, electronic or mechanical, beyond that permitted by
Section 107 or 108 of the 1976 United States Copyright Act without
the expressed permission of the copyright owner is unlawful.
Requests for permission or further information should be addressed
to Analytics Press at the address or URL above.
ISBN-13: 9780970601919 (hardcover)
ISBN-13: 9780970601926 (paperback)
Library of Congress Control Number 2008901124
Production manager: Susanna Tadlock and David Peattie
Designer: Sandy Drooker
Compositor: BookMatters
Cover art: Tom Chen
Printer and binder: The Maple-Vail Book Manufacturing Group
Text credits:
The graphics characterizing the Cycle of Action in Chapter 3
(Information, intention, and action) are adapted from The
Psychology of Everyday Things by Donald A. Norman. © 1988 by
Donald A. Norman. Reprinted by permission of Basic Books, a
member of Perseus Books Group.
This book is printed on acid-free recycled paper (30% post consumer
content) in the United States of America.
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